Clarion and Petra Join Forces to Expand Availability of Clarion Marine Systems and Accessories to the 12V Retailers

As Clarion’s exclusive distributor, Petra Industries will provide authorized traditional 12V dealers access to Clarion’s extensive line of marine-grade products

Cypress, Calif. August 2, 2016 – Clarion Corporation of America, a leader in consumer and commercial mobile electronics, announced today that Petra Industries has been appointed as the exclusive distributor of Clarion’s marine systems and accessories for the traditional 12-volt retailer channel in the United States. Clarion will continue selling directly to boat builders, marine retailers, and e-commerce accounts.

While traditional 12-volt retailers are principally focused on selling and installing car audio and entertainment systems and accessories, many also offer sales and installation of marine audio and entertainment products not just during the boating season but throughout the year. Through Petra, authorized 12-volt retailers will now have access to Clarion’s extensive and purpose-built marine product line, including award-winning source units, speakers, amplifiers, remotes, and accessories.

Recognized by the industry for their benchmark durability and reliability, every Clarion marine system and accessory endures a battery of character defining tests. By replicating prolonged UV exposure, simulating the humid saltwater environment and rigorously testing for thermal shock to imitate quick changes in temperature, Clarion ensures that its marine line-up can withstand the rigors of the harsh marine environment season after season.

“While our purpose-built marine audio and entertainment product line is a favorite among many boat builders across the United States, we see significant potential in servicing the marine aftermarket through 12-volt retailers,” stated Paul S. Lachner, President of Clarion Corporation of America. “By relying on Petra’s tremendous logistics expertise and longstanding reputation for supplying products to the 12-volt retail channel, we are now making it possible for 12-volt dealers across the country to gain access to our award-winning marine products, allowing them to offer the very best in marine entertainment products to their customers.”     

Much like Clarion, Petra is committed to bringing an extraordinary experience and value to their customers. The addition of Clarion’s marine product line is in pace with Petra’s vision to provide its customers access to top brands and a superior level of satisfaction. 

“We are very pleased to be partnering with Clarion to support the 12-volt dealer base with great marine audio products,” stated Tate Morgan, Petra President. “Our commitment to unparalleled customer support combined with Clarion’s best-in-class performance in marine audio and entertainment products provide 12-volt retailers a terrific opportunity to profit from a market that’s a natural fit with their existing car audio business.”

Clarion’s marine systems and accessories are available for purchase immediately through Petra Industries. For more information, visit www.petra.com/clarion-marine or www.clarionmarinesystems.com.  

About Clarion

Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co., Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com/us.

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About Petra

Representing more than 500 leading brands, Petra is the industry’s accessory authority. They connect tens of thousands of top name-brand products with tens of thousands of retail partners. Petra knows that retailers rely on accessories to increase margin. Accessories for mobile devices; connected home accessories; automotive accessories; audio/video accessories; appliance connection accessories—all of the most sought after add-ons for every category of consumer electronics are stocked at Petra’s massive distribution center. The company was founded in 1985 with a focus on and passion for accessories. Today, Petra is so much more: serving every segment of retail with the hottest products. Petra is a member of CEA, CEDIA CTIA and NACS. For more information on Petra, visit www.petra.com or call 1-800-443-6975.